Liveability in Australian Mid-Sized Towns

This report details the results of the choice model experiment which helps to understand: Relative levels of interest/preference/dislike, The attributes that cause people to remain committed to the community and those attributes that won’t Choice Modeling is different to traditional market research and the laws of statistics that apply to its use are conceptually different. In a traditional market research study any particular question gives you a measure of one individual’s view on that specific question. Hence a certain number of these responses are needed to give statistical validity. Choice Modelling asks an individual to make a choice for a hypothetical scenario where, in this case, 10 attributes were simultaneously rated, along with the levels offered, and within the competitive set of two alternatives. This reduces the number of responses needed to reliably predict the action of a larger population