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Rachael Sweeney

Director - Collective Position

A big picture thinker Rachael is able to convert ideas and complicated issues into implementable, award-winning strategies and campaigns. 

Working through various channels, Rachael has captured the attention of community, government and industry stakeholders. She has a proven ability to engage and motivate, while building working relationships that deliver real outcomes for her clients. 

Rachael founded Collective Position in 2012 and has continued to oversee its growth and operations since. Prior to this she was the Strategic Communications Manager for two of Australia’s largest public infrastructure projects. She has also held senior consulting roles where she managed the government relation’s activities for various clients focused on regional development issues. 

Rachael has sat on the Deakin University Academic Review Board (Public Relations) and been a guest lecturer. She mentors young professionals including newly arrived refugees. 

Rachael holds a Bachelor of Arts Public Relations (Honours) and has received both a national and state award for excellence in her field.