Mind My Farm
Rae Miller | www.mindmyfarm.com | Parkes, NSW
Farmers work hard and every now and then they get sick or need a break like the rest of us. But cows don’t milk themselves. MindMyFarm is an online business founded in 2012 that connects Australian farmers with potential farm sitters – people who have the skills to keep the farm running and give farmers a well-deserved break. The founder, Rae, started out matching sitters locally around Parkes, NSW, but with the help of her tech-savvy son-in-law, developed an online presence that now sees them relieving weary farmers around the country: nearly 97% of customers are outside of the local area. They have coordinated an arrangement as far away as Manjimup, WA, almost 4,000km away. MindMyFarm also promotes itself and grows its network on social media.