Joanne Knobel | www.knobelhoney.com.au | Clermont, QLD
Knobel Honey is based in an outback town 1,000km from Brisbane. The business started as a hobby in 2012 with one hive and is now on track to have 50 hives and to start hiring staff. This growth is primarily due to the internet. From rural Queensland, Knobel Honey has sold honey to the US, Hong Kong, Singapore, South Africa and England. The business was recently spotted by global home wares brand Pottery Barn, who used honey from Clermont for a recent event. The founder, Joanne, has an ambition to have 400 hives and to employ members of the community in the business. She is an active member of the local community, which is sometimes only possible online. For example, Joanne participates in meetings of a food council group that meets 400km in Mackay, QLD, using online video conferencing.