Brendan McDonald | www.dingo.com.au | Dalby, QLD
Dingo Australia manufactures mini loaders and mini diggers, one of the few equipment manufacturers left in Australia. Fifty staff are employed in the regional town of Dalby. They use the internet to reach new customers and have found that by using online marketing they have increased enquiry levels four times while halving marketing spend. They use YouTube and Facebook to promote their products and plan to place QR codes on equipment that will link to Operation & Safety videos on YouTube to keep Australians safer. They also use cloud-based software to manage their workforce. Dingo Australia provided equipment to help with the 2011 Grantham floods.