George The Farmer
George The Farmer | www.georgethefarmer.com.au | Penola, SA
George the Farmer is an award-winning educational brand, teaching children about agriculture through quintessentially Australian stories, songs, apps, free curriculum-aligned teacher’s guides and performances.
Simone Kain and Ben Hood created George the Farmer in 2014, after realising there wasn’t a farming character for children telling sequential stories about life on the land. George the Farmer aims not only to inspire children to consider innovative careers in agriculture, but also to educate city and country children about where food and fibre comes from.
Survey results indicate one third of Australian year six children believe yoghurt grows on trees and 45% do not associate everyday lunch box items such as a banana or cheese as originating from a farm.
George the Farmer is inspiring all children to have a better understanding and connection to agriculture – imperative for an equitable and sustainable food supply chain into the future.
Along with being inspired by the other finalists, the award and being acknowledged by both the Regional Australia Institute and Google Australia has helped validate George the Farmer’s purpose and credibility to external audiences.
Following the Masterclass, this last year has been an exciting one for the George the Farmer crew.
- In February this year Simone was awarded the South Australian Rural Industries Development and Research Corporation (RIDRC) Rural Woman of the Year for her efforts through George the Farmer. In the past six months, they’ve had over 3000 downloads nationally of their free curriculum-aligned educator’s resources, which has attributed to the education of approximately 40,000 children on agriculture.
- In the weeks that followed the Masterclass, they signed with an award-winning television production house in Sydney to start producing pitch concepts for an international animated television show based on George the Farmer.
- They also picked up substantial media coverage, including on The Projects ’10 Hottest Gifts for 2016’ Christmas special and a national advertising campaign for Australia Post amongst other things. All of this has really helped increase their reach.
To read more about Simone’s experience as a 2016 finalist, check out her blog.